The Ventra Team is looking forward to meeting you!
Our team brings deep industry knowledge and a passion for driving meaningful results for our clients. Get to know a little bit about our team below and stop by booth 2611 to introduce yourself!
Darshan is responsible for the service delivery and client satisfaction for all our Emergency and Hospital Medicine clients. Darshan enjoys taking the burden of RCM off providers to allow them to focus on what truly matters, the patient. Darshan is a huge fan of all professional sports, especially Houston-based teams. Stop by the booth to chat about your revenue cycle or how the Houston Texans are in a "rebuilding" phase.
Dr. Greenberg has extensive subject matter expertise in RCM and practice management. Prior to his role at Ventra Health, he was President and CEO of Anesthesia Care Associates Medical Group, a large independent anesthesia medical practice. He continues practicing as a cardiothoracic anesthesiologist. For fun, Dr. Greenberg enjoys trail running. Stop by the booth or maybe challenge him to an early morning run through Chi-town!
Dyana Garcia brings over 20 years of leadership experience in healthcare revenue cycle management. She has led revenue cycle for large pediatric and multi-hospital health systems as well as orthopedic provider groups. Dyana is passionate about building a high-caliber team that delivers white-glove, proactive support to surpass client expectations while prioritizing patient, provider, and team experiences. Wellness seeker, foodie, and outdoor lover—you can find Dyana on a hike, paddle board, or sharing a great meal with her favorite people. Stop by to chat about growth opportunities—or swap your favorite Chicago foodie finds!
Shanna Howe is the Vice President of Strategic Partnerships at Ventra Health, bringing over 30 years of deep expertise in revenue cycle management (RCM) for facility-based physicians. Her career has been defined by a strong ability to navigate complex payer landscapes while supporting all facets of the organization—including Growth, Client Success, and Service Delivery. Fun fact: Shanna has approximately 1 million pairs of shoes, each more uncomfortable than the last. For a challenge, guess how many shoes she'll bring to Chicago.
Nicole Smith is passionate about delivering white-glove service and building long-term, transparent client partnerships in which she serves as a trusted advisor. With almost 2 decades of expertise in revenue cycle management and client success across Emergency Medicine, Urgent Care, and Hospital Medicine, Nicole brings deep industry knowledge and commitment to excellence. When not ensuring clients are well cared for, Nicole is a proud professional sideline mom who has mastered the art of living out of a folding chair with an iced coffee in hand. Stop by the booth to talk RCM or share your favorite sideline survival tips.
Jody Harvey, Vice President of Strategic Accounts & Channel Partners, excels at understanding healthcare clients' revenue cycle challenges and pairing them with the right RCM solutions. Jody brings more than 20 years of experience in healthcare technology sales, having held leadership roles across organizations including NextGen Healthcare, McKesson, and Novartis. Throughout her career, she has demonstrated exceptional performance and a deep passion for healthcare sales—consistently earning top sales honors and recognition for driving results. Jody balances her passion for client success with her love of Pilates, sports, and family time. Stop by to discuss how Ventra can become your partner in RCM excellence!
Jay Schwandt is a Regional Vice President of Sales, bringing over 20 years of new business development experience across SaaS and services organizations. He has held sales leadership roles at Experian Health, BuyerPath, and Constellation Software with a strong track record of exceeding quotas and leading complex enterprise deals. An avid golfer with a single-digit handicap and home design enthusiast, Jay describes his Austin home as an "experience." Fun fact: he placed 3rd in the 2002 NAIA College World Series. Stop by to chat sales strategy or golf tips!
Jenifer, Senior Vice President of Marketing, is passionate about crafting compelling narratives that resonate with audiences while aligning strategy with business results. Jenifer balances her professional drive with her personal obsession: her cockapoo, Benny. While she's energized by great marketing, she's probably missing Benny the most during the conference. Stop by to chat marketing strategy—or commiserate about leaving your fur babies at home!
Darshan is responsible for the service delivery and client satisfaction for all our Emergency and Hospital Medicine clients. Darshan enjoys taking the burden of RCM off providers to allow them to focus on what truly matters, the patient. Darshan is a huge fan of all professional sports, especially Houston-based teams. Stop by the booth to chat about your revenue cycle or how the Houston Texans are in a "rebuilding" phase.
Dr. Greenberg has extensive subject matter expertise in RCM and practice management. Prior to his role at Ventra Health, he was President and CEO of Anesthesia Care Associates Medical Group, a large independent anesthesia medical practice. He continues practicing as a cardiothoracic anesthesiologist. For fun, Dr. Greenberg enjoys trail running. Stop by the booth or maybe challenge him to an early morning run through Chi-town!
Dyana Garcia brings over 20 years of leadership experience in healthcare revenue cycle management. She has led revenue cycle for large pediatric and multi-hospital health systems as well as orthopedic provider groups. Dyana is passionate about building a high-caliber team that delivers white-glove, proactive support to surpass client expectations while prioritizing patient, provider, and team experiences. Wellness seeker, foodie, and outdoor lover—you can find Dyana on a hike, paddle board, or sharing a great meal with her favorite people. Stop by to chat about growth opportunities—or swap your favorite Chicago foodie finds!
Shanna Howe is the Vice President of Strategic Partnerships at Ventra Health, bringing over 30 years of deep expertise in revenue cycle management (RCM) for facility-based physicians. Her career has been defined by a strong ability to navigate complex payer landscapes while supporting all facets of the organization—including Growth, Client Success, and Service Delivery. Fun fact: Shanna has approximately 1 million pairs of shoes, each more uncomfortable than the last. For a challenge, guess how many shoes she'll bring to Chicago.
Nicole Smith is passionate about delivering white-glove service and building long-term, transparent client partnerships in which she serves as a trusted advisor. With almost 2 decades of expertise in revenue cycle management and client success across Emergency Medicine, Urgent Care, and Hospital Medicine, Nicole brings deep industry knowledge and commitment to excellence. When not ensuring clients are well cared for, Nicole is a proud professional sideline mom who has mastered the art of living out of a folding chair with an iced coffee in hand. Stop by the booth to talk RCM or share your favorite sideline survival tips.
Jody Harvey, Vice President of Strategic Accounts & Channel Partners, excels at understanding healthcare clients' revenue cycle challenges and pairing them with the right RCM solutions. Jody brings more than 20 years of experience in healthcare technology sales, having held leadership roles across organizations including NextGen Healthcare, McKesson, and Novartis. Throughout her career, she has demonstrated exceptional performance and a deep passion for healthcare sales—consistently earning top sales honors and recognition for driving results. Jody balances her passion for client success with her love of Pilates, sports, and family time. Stop by to discuss how Ventra can become your partner in RCM excellence!
Jay Schwandt is a Regional Vice President of Sales, bringing over 20 years of new business development experience across SaaS and services organizations. He has held sales leadership roles at Experian Health, BuyerPath, and Constellation Software with a strong track record of exceeding quotas and leading complex enterprise deals. An avid golfer with a single-digit handicap and home design enthusiast, Jay describes his Austin home as an "experience." Fun fact: he placed 3rd in the 2002 NAIA College World Series. Stop by to chat sales strategy or golf tips!
Jenifer, Senior Vice President of Marketing, is passionate about crafting compelling narratives that resonate with audiences while aligning strategy with business results. Jenifer balances her professional drive with her personal obsession: her cockapoo, Benny. While she's energized by great marketing, she's probably missing Benny the most during the conference. Stop by to chat marketing strategy—or commiserate about leaving your fur babies at home!
Erica Franko
Next-Level RCM: Moving from Incremental Innovation to Tech-Enabled Operational Excellence
Ventra Health EVP and COO, Erica Franko, says the next phase of AI-enabled RCM isn’t about adding more tools. It’s about building end-to-end workflows that tie directly to the metrics that matter: net collections, cash per unit, and days in A/R.
